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UX Writing

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Support your users with Better UX Copy

Before you start compiling a list of FAQs and putting together a knowledge base to support your users, first you need to optimize your UX copy.  Good UX writing is one of the best ways to reduce your support documentation:

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  • Unify Voice and Tone - Create voice-and-tone guidelines to ensure you speak to your users in an appropriate manner that is consistent with your brand 

  • Streamline the User Experience - Better UX copy makes it easier for users to navigate your platform and get to their first "wow" moment   

  • Increase Engagement - Support your user where they are and they will stay in your platform rather than going to external sources for help

 

Get in touch for a UX audit or to find out how I can help in your design process.

 

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Ecommerce

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Nobody really likes to shop online. Any small amount of friction in the buyer journey will cause users to abandon the process. Better copy will persuade buyers to trust you, leading to more conversions and more sales:

  • Consolidate Steps - Remove unnecessary or duplicate fields to make the process shorter and less frustrating

  • Transparency - Let the user know exactly what is happening at each step of the process with clear and direct copy

  • Accessible - Make sure anyone can complete your buyer journey no matter what limitations they might have

  • Localized - If you are selling to a global market, make sure your shipping and billing details support that

Forms

Getting too much drop-off on your forms? Your UX copy could be the reason:

  • Consolidate Fields - Remove unnecessary or duplicate fields to make the process shorter and less frustrating

  • Transparency - Let the user know exactly what you are asking them for and why​

  • Inclusive - Make sure your form takes into account all users, whatever their identity or capability  

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